25+ years foodservice and alternative channel/away from home experience/connection/understanding.
Highlights include worked the distributor desk and the emerging brand side. Knows what actually moves product distribution, buyers, positioning, marketing. Not pitch decks.
Tired of losing money at grocery retail and need your product in the right high velocity channels? Talk to Mike.
FS Octopus is powered by a senior team that knows how to actually move product, not just talk strategy. Akiva and Dave bring deep, hands-on experience driving distribution, operator adoption, and real sales wins across foodservice and alternative channels like micro-markets, vending, campuses, hospitality, and specialty retail. They work directly with distributors, operators, and buyers to open doors, build demand, and turn opportunities into consistent points of distribution. This is execution-focused leadership built for emerging brands that need traction, not theory.
FS Octopus is powered by a senior team that knows how to actually move product, not just talk strategy. Akiva and Dave bring deep, hands-on experience driving distribution, operator adoption, and real sales wins across foodservice and alternative channels like micro-markets, vending, campuses, hospitality, and specialty retail. They work directly with distributors, operators, and buyers to open doors, build demand, and turn opportunities into consistent points of distribution. This is execution-focused leadership built for emerging brands that need traction, not theory.
| Channels | Stats/Facts | Our Focus |
|---|---|---|
|
Convenience & Micro Markets/vending |
150K+ stores / 35K micro-markets / 3M vending |
Vistar, Core-Mark, Mclane and operator-direct. |
| Colleges & K-12 |
4,000 campuses / 100K schools |
NACUFS-connected. Direct to dining and on-campus C-stores and K12 directors. |
| Business & Tech Campuses | Google. Meta. Salesforce. | Operators managing pantry programs |
| Hotels & Hospitality | 5M+ U.S. rooms | Mini-bars, F&B, in-room. Premium positioning. |
| Restaurants & QSR | 1M+ operators | Broadline, specialty, chain — we know the difference. |
| Military & Government | $2B+ in spend | DECA, base exchanges, GPOs. |
| Cruise & Travel | 30M+ passengers/yr | Long lead times. Big orders. We map both. |
We are an extension of your team without the headcount. We work operators, distributors, and GPOs directly.
Cut the noise. Lock in the channels that fit. Distributor paths and broker intros included
No motivational fluff. A step-by-step plan: which brokers, which buyers, which distributors, when to move.
Live strategy calls. Fix what's broken. Adjust to what's actually happening not what sounded good in a pitch deck.
Priority channels, business plan, timeline. Your team knows exactly what to do and what to stop wasting time on.
Aramark. Sodexo. Compass. Delaware North. Premier. We know the way in.
QSR. Fast casual. Hotels. Military. We work with your team to hit the right ones
Regional brokers who actually specialize in commercial foodservice. We make the intro and help manage the relationship.
Retail isn't the only game, its one channel. Foodservice and alt-channels have more than 8 channels, open new buyers, new markets, and huge velocities with strong margins.
Alt-channels c-stores, micro-markets, vending/pantry, colleges, and more put your brand in front of buyers retail never reaches. New distribution. Higher velocity, stronger margins and less competition on the shelf.
The FS Octopus Checklist ensures comprehensive preparation for foodservice success through strategic planning and execution.
Get direct guidance on how to grow your brand in foodservice and alternative channels. In this free 30-minute session, Mike will review your product, discuss your goals, and help identify the right channels, markets, and next steps for your business. Whether you’re just entering foodservice or looking to expand into new regions, this session gives you practical insight and a clear direction forward.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
